PREMIUM DRIVE (P648)

The Barez Industrial Group (B.I.G.), one of the most renowned tire manufacturers in Iran, was established in 1985. Over the years, Barez has become synonymous with quality and innovation in the tire industry, earning its place as the leading tire producer in Iran. The company’s journey began with the transfer of technical knowledge from Bridgestone, a global leader in tire manufacturing. This foundation paved the way for Barez to establish itself as a trusted name in the Iranian market. As demand for Barez tires grew, the company expanded its technological base by incorporating TRI Russian technology and Italian Marangoni know-how into its production processes, specifically for the manufacturing of radial car tires. This commitment to adopting and integrating advanced technologies has been a driving force behind the company’s success. In the past decades, Barez further solidified its position by entering into a 10-year contract to import German Continental technology. Today, all Barez products are designed and manufactured using this state-of-the-art German technology, ensuring that each tire meets the highest standards of quality and performance. The result is a range of tires that are not only highly durable but also offer superior safety and efficiency, making Barez the most prolific tire manufacturer in Iran. With a focus on continuous improvement and innovation, Barez remains dedicated to providing its customers with top-quality tires that are both reliable and technologically advanced. This commitment has allowed Barez to maintain the largest production volume among all Iranian tire companies, consistently meeting the needs of consumers both in Iran and internationally.